Get design done.
Hello, thank you for your interest!
Prior to Simpson Strong-Tie, where I contracted as an interim UX Director, I led and supported our User Experience teams across the Advice portfolio of digital products at TIAA. TIAA is a top 100 Financial Institution in Fortune's 500 Enterprise companies.
While organizing and delivering modern application solutions through channels of Customer Experience and Design, I am comitted to serving and elevating my team through fostering collaboration, and building quality relationships.
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Leading in Design
A journey of support, delivery excellence, and unwavering evangelization.
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Agile & User Experience
Guiding principles on how UX can plug in, at any stage of your client’s process.
Read ArticleHow we can get things done.
By understanding the eco-system, taking stock on the varying technology stacks, as well as gaining a sound understanding of all technical factors, we can accelerate delivery by presenting observations of a system's actors and where opportunities for continuous improvement may lie. These are my brass-tacks tricks to achieve results with team, without always leaning on an ivory-tower.
Listen & Learn
Discovery is paramount. Through proactive research, introductions, and empathetic conversations, we establish opportunities to discover what challenges exist and collaboratively explore design solutions.
- User Research & Journey Maps
- Cross Functional Workshop Facilitation
- Understand & Inventory Customer Touchpoints
Define Direction
Big picture definition. Still residing in some unknowns, it is critical at this phase, to develop visuals that promote a continued dialogue and with the intent to promote not only a plan, but a strong ~80% direction.
- Roadmapping
- Team Targets & Effort Estimation
- Information Architecture & Flow Definition
Iterative Delivery
Put a bow on it. Continuous iteration and alignment for audience-specific consumption. Visual storytelling for leaders, persistent alignment with cross-functional partners, and expectation setting for direct UX team members.
- Develop Crude Concepts to Align
- Create Hi-Fidelity Epectations
- Continuous Presentation & Execution
Design Management Chops
My foundations in design are a culmination of experiences from hundreds of client interactions as well as a continued learning & dedication to practice leadership. While experience & design are my backbone, I also have a strong passion in witnessing the fruition of team-centric collaboration, developing partnerships, and seeing design translation into reality.
The true currency for me here is empathy and building relationships through trust.
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Management & Practice Leadership
I am a servant leader. Developing people, while a continued learning process, has become an integral facet of what I do. It is so important to put people first, and help grow individuals in their respective areas of opportunity. I take great pride in leading and serving my designers so that they feel guided and trusted.
Creative Direction & Design Strategy
Translating vision into creative output requires integrated planning and collaboration. The goal is to merge the business objective with design solutions that reach beyond aesthetics.
Consultation & Trusted Advisorship
Years of client engagement paired with delivery success, has truly shaped my style as a problem solver, and a team-spirited colleague/lead.
User Research
Persona discovery and definition will pave a stronger understanding of our users. Understanding the market and it's competitive landscape provides solution differentiation. Finally, observation of customers' interactions with a provided solution will strategically promote objective design and help define a "What's Next" implementation & release model.
Tactical Design
Highly skilled and trained in creative development tools. Figma, Sketch, Adobe XD, Axure, Storybook, Miro, Mural, InVision & Marvel prototyping platforms, and Adobe Creative Cloud.
Development & Implementation
I love working on the front-end and seeing my design take shape. I'm not a programmer, but I have years under my belt in developing polished front-end solutions. HTML, all forms of CSS compilations, and javascript basics are the matchstick for design translation.
The work... just a sprinkle.
"The whole is greater than the sum of it's parts."
Design strategy, team collaboration, and tactical organization has contributed to the following works. Branding & logo design, supporting marketing collateral,
website design and web-application solution design through User Experience methodologies.
While I thoroughly enjoy User Experience, you will find below, that I love to cultivate other mediums of design.
